on’t judge a book by its cover certainly doesn’t apply when it comes to selling more books on Amazon and other marketplaces.

Your book cover is one of the most important components of a rock-solid book launch. In fact, some may argue that it’s more important than even the title or the book blurb because it’s what captures attention and triggers a response from potential readers.

So, when hiring your cover designer or customizing your own covers, how can you be sure that you’re paying for a cover that will help you attract attention and maximize book sales?

The best way to create a book cover is by studying what is working within your genre.  You want to pay close attention to every element of the top selling books, including:

Certain genres use specific font styles, especially in fiction markets like paranormal romance, science fiction and horror. 

If you see a commonly used font style that you’re not familiar with, you can take a snapshot of the book title and then upload the font to: https://www.myfonts.com/WhatTheFont/

You can also find 100% free fonts at http://www.DaFont.com, https://fonts.google.com and http://www.FontSquirrel.com

Tip: When searching for available fonts, search for “Public Domain” and “100% free” by customizing your search on DaFont.com as shown below. That way you’re sure to use fonts that are freely available for commercial use and not just for personal use.

When it comes to font styles, you’ll want to make sure that your style is sharp, clear and visually appealing. You also want to pay attention to how the cover looks when it’s smaller.

  • Is the title and sub-title clear and easy to read in smaller sizes?
  • Does the font take away from the background image or character pose? 
  • Could the font placement be improved so that it stands out?
  • Does the cover stand out to you on the Amazon marketplace when it’s smaller?

Color Schemes:

When it comes to catching the attention of readers, you always want to stay true to the genre by providing a visual message that’s aligned with the type of book you’re selling.

This means that you’ll want to spend some time analyzing the different color schemes commonly used in certain markets, especially in fiction genres like sci-fi, thrillers, urban fantasy and paranormal romance.

While you want your cover to stand out and not look like every other one on the market, you also want readers to quickly identify what kind of book you’re selling. So pay attention to whether a color scheme is commonly used.

Example, when I was publishing urban fantasy I noticed that most of the covers included a female heroine. They were also either mainly in blue and purple hues and featured magic (bolts, swirls of light, etc).  So every book cover I created featured these elements.

Here are a few examples of some of my past covers:

I always keep the same font style throughout the series as well. This is important for consistency and also for branding.

Character Types & Poses:
If you write fiction, you’ll want to study the marketplace to see what kind of poses and character types are commonly featured.

For example, since I write paranormal romance it’s common to have a male lead on the cover along with the type of shapeshifter featured in the book.  In urban fantasy, I’ve noticed a common theme is to feature a female lead with lots of magic and mayhem on the cover.

Here a few examples of my past covers in paranormal romance. I was following trends and creating covers based on the current market. 

When readers wanted bare-chested men on covers, that’s what I gave them. Then, in later 2016 there was a shift and readers were more interested in seeing sexy couples on covers.

Basing cover designs on popular styles makes it easier to reach your audience since they’ve grown accustomed to seeing a specific style. That doesn’t mean your covers should be generic!  I was able to create a bestselling brand and I believe that a huge part of that came from creating covers that immediately captured attention and stood out on Amazon.

In non-fiction, it’s common that book covers focus more on typography with fewer images and visual elements. Again, study your genre before you hire your cover designer so that you’re able to tell your artist exactly what you’re looking for.

Provide examples of some of your favorite covers and let your graphic designer create something uniquely yours, but based on a popular look and feel.

Series Covers
If you write multiple books in the same world, you’ll want to consider creating covers that keep the same look so that it’s clear to readers all books belong in the same series.

This typically means you’d use the same font style and placement and the same color scheme, but you could also feature a sub-title that includes the series name and where each book belongs in the series (Book #1, Book #2, etc.).

You can however, switch up the color scheme and character pose one each cover. That way readers immediately recognize all the books are part of a series, but don’t become confused about whether they’ve already purchased any of the books.

Tip: Remember to add your series title to every book page via your KDP account. That’s the only way Amazon will create a series feature page on their marketplace for all of your books.

Set the mood
Regardless of your genre you’ll want to make sure that your cover accurately reflects the mood and setting of your story.  Every image used on your cover should encapsulate the theme or highlight a scene from your book.

Think: Action scenes. What weapons does your main character use? Is your book based in a particular region or city? 

I’ve featured prominent landmarks, such as the Golden Gate bridge in the background since the story took place in San Francisco. Other covers include my hero holding a weapon used throughout the book.  

Verify Image Licenses

Never use photos found freely online unless you make sure that you are allowed to use them commercially. I recommend only purchasing stock from places like:


http://www.PeriodImages.com (my favorite!  I’ve purchased so many of their images for my covers over the years. 🙂


Good luck!

Posted by Kate

Kate is a New York Times Bestselling author who loves making money from all things writing. When she isn't writing romance novels or business guides, she's usually found creating tools and resources that help other writers cash in on their skills.

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